Branded entertainment begins with content development, predicated on an understanding of the business, the audience, their world and where they consume their entertainment.
From reality TV to dramatic fiction, CO+TV has developed programmes that run the creative gamut. With each project, branding angles were studied and implemented in order to merge specific targets with opportunities on related media platforms (e.g. the Internet, mobile media).
The cases here are a sampling of CO+TV’s creative breadth.
A competition to find Denmark’s most stunning natural beauty.
A dramatic series produced by Nordisk Film and broadcasted on Denmark’s TV3 four nights a week.
A TV2 series featuring an unruly pack of rising football stars.
Caroline Wozniacki is a rising tennis star and one of Denmark’s greatest talents.
A programme all about fashion, consumerism and the challenges of opening Scandinavia's largest shopping mall.