2900 Happiness is a dramatic series produced by Nordisk Film and broadcasted on Denmark’s TV3 four nights a week, over 48 episodes. Set in Denmark’s most posh postal code, 2900 Hellerup, the extravagant location sets the scene for intriguing drama centered around money, power and family-life.

CO+TV was active in securing partnerships with the production involving location and accessories featured on the show. The brands were looking for stronger positioning in their markets and saw opportunities to become branded content within the innovative series. The deals have resulted in greater exposure and increased product sales on account of the programme’s strong ratings.