In connection with the landmark opening of “Fields” Shopping Centre in Ørestaden, Denmark, Nordisk Film collaborated with Steen & Strøm – Scandinavia’s largest shopping centre enterprise – to produce a contents package documenting the mall’s unveiling.

Steen & Strøm financed the actual production which included 8 complete television programmes featuring fashion shows, interviews with store personnel and glimpses inside the unique boutiques and products found exclusively at Field’s. The programmes were broadcasted on TV2 over the summer of 2004 to an average of 438.000 viewers.