Aquad’or Natural Mineral Water and TV3 launched a TV program about the hunt for Denmark’s most natural beauty. The show advances the brand’s campaign: “Aquad’or – Natural beauty. Bottled.”

The program celebrates ordinary women who radiate natural beauty, from the inside out. To build interest in the show and engage viewers, CO+TV established an interactive website for participants to set up personal profiles. There, users can make their personal statement and displays photographs, while browsing through other profiles and interacting with participants through peer voting. ‘Wild card spots’ were given to top-scoring website users. Six weeks after the website launch, more than 4,000 profiles had been established, with more than 234,111 visits to the site and 2,250,000 page views.

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